About Me
Hi, I'm Aastha
I’m a writer, traveller and a self-proclaimed Tolkein nerd. I’m on a journey to clear more mental space and create an unshakeable sense of calm for myself.
I believe calm begins from living with a sense of presence each day. That mindfulness begins by simplifying everyday life to reduce mental noise.
My Story
An advertising writer by profession, I have spent over 13 years crafting compelling ad copy for top brands and businesses.
In my own time, however, I had been looking for a way to create deeper value for people, while also fulfilling a need to creatively express myself.
Like for many others, the pandemic brought out in me feelings of heightened anxiety.
I would oscillate between performing in overdrive and then going days feeling sapped of inspiration and energy. Constantly restless, I was always searching for fulfilment and peace in the future – never realising the power of taking a pause, the power of now.
What I did have then though, was the gift of time. And I thought, let me at least try to give some to myself.
I plunged myself into things that I love. Skincare, home improvement and my spiritual practice became my own little happy space. I went deep into the science of skincare, into the psychological connection between our spaces and our mental state.
Eventually, through study and mindful practice, today, I understand my anxiety better.
I try not to judge myself, and in turn have learnt to create a safe space for it. I also have learnt to drastically simplify my daily life and reduce stress.
I would love to share my journey with you, and all that I have learnt along the way – so you too can simplify your life and create more mental space for calm and reflection.
If you are someone who is looking for inspiration, for ideas to declutter your everyday – follow along and let’s chat!