About Me
Hi, I'm Aastha
I’m a writer, traveller and a self-proclaimed Tolkein nerd. I’m on a journey to clear more mental space and create an unshakeable sense of calm for myself.
I believe calm begins from living with a sense of presence each day. That mindfulness begins by simplifying everyday life to reduce mental noise.
I'm here to help you with practical ideas on how to simplify your life and clear mental clutter. I will share tried and tested methods to help you declutter your everyday life and focus on the things that really matter - be it in your home, or in your beauty regime.
My Story
An advertising writer by profession, I have spent over 13 years crafting compelling ad copy for top brands and businesses.
In my own time, however, I had been looking for a way to create deeper value for people, while also fulfilling a need to creatively express myself.
Like for many others, the pandemic brought out in me feelings of heightened anxiety.
I would oscillate between performing in overdrive and then going days feeling sapped of inspiration and energy. Constantly restless, I was always searching for fulfilment and peace in the future – never realising the power of taking a pause, the power of now.
What I did have then though, was the gift of time. And I thought, let me at least try to give some to myself.
I plunged myself into things that I love. Skincare, home improvement and my spiritual practice became my own little happy space. I went deep into the science of skincare, into the psychological connection between our spaces and our mental state.
Eventually, through study and mindful practice, today, I understand my anxiety better.
I try not to judge myself, and in turn have learnt to create a safe space for it. I also have learnt to drastically simplify my daily life and reduce stress.
I would love to share my journey with you, and all that I have learnt along the way – so you too can simplify your life and create more mental space for calm and reflection.
If you are someone who is looking for inspiration, for ideas to declutter your everyday – follow along and let’s chat!